Search
  • SELENA MUA

Sharon Chuter and Jackie Aina have a message for beauty brands: #PULLUPORSHUTUP

Influencer Jackie Aina and Uoma Beauty Founder Sharon Chuter started a hashtag movement for beauty brands called Pull Up or Shut Up. Brands have been asked to show how many black employees are on their exec teams. Brands have been making posts in 'solidarity' with the black community, however, when Black Lives Matter isn't the current trending topic they show little to no support for black creators who are the very reason for their success. Black lives don't just matter when it's trending, we matter every day and everywhere so it's only right brands show just how much black lives matter to them IN THE WORKPLACE.


Of course, not all brands participated and some brands tried to play around the question by showing numbers of POC members, not specifically black, and even tried incorporated numbers for other areas of the company to increase numbers. Here's a list of the brands who were honest and PULLED UP:

MILK MAKEUP- 4 BLACK TEAM MEMBERS

PARK AVENUE COSMETICS- 6 BLACK TEAM MEMBERS

CRAYON CASE COSMETICS- 100% BLACK TEAM MEMBERS

KRAVE COSMETICS- 25% BLACK TEAM MEMBERS

ARMCOSMETICSRX- 100% BLACK TEAM MEMBERS

MIELLE ORGANICS- 100% BLACK EXEC TEAM MEMBERS

BIOSSANCE- 0 BLACK EXECUTIVE TEAM MEMBERS

ESTEE LAUDER COMPANIES- 14% BLACK EXEC OFFICERS/ 3% AT EXEC DIRECTOR LEVEL AND ABOVE

IPSY- 7% BLACK EXEC TEAM MEMBERS

MURAD-10% BLACK LEADERSHIP TEAM MEMBERS

DEVACURL- 0 BLACK EXEC MEMBERS

ANASTASIA BEVERLY HILLS- 6% BLACK LEADERSHIP TEAM MEMBERS

NYX COSMETICS- 5 BLACK LEADERSHIP TEAM MEMBERS

KYLIE COSMETICS- 13% LEADERSHIP TEAM MEMBERS

OPV BEAUTY- 100% BLACK TEAM MEMBERS

LUSH- 0 BLACK TEAM MEMBERS

BEAUTY BLENDER- 6% BLACK LEADERSHIP TEAM MEMBERS

MORPHE- 3% BLACK LEADERSHIP TEAM MEMBERS

GLOSSIER- 9% BLACK LEADERSHIP TEAM MEMBERS

MILANI- 6% BLACK LEADERSHIP EMPLOYEES

HUDA BEAUTY- 13% BLACK LEADERSHIP TEAM MEMBERS

E.L.F COSMETICS- 14% BLACK LEADERSHIP TEAM MEMBERS

LIME CRIME- 0 BLACK TEAM MEMBERS IN HQ


The full list can be found on Instagram @pulluporshutup.


So as you can see, these brands activism goes as far and a black square. Most of these brands have pledged to be more diverse within the workplace and executive teams so we should be seeing a change coming soon. As a loyal customer to lots of brands, it definitely hurt seeing some of these numbers and I will be holding these brands accountable. Until then, I think its best for us to spend our coin where it is welcomed, black-owned businesses.

49 views0 comments

Recent Posts

See All